About
Meet the Designer
Hi, I'm Annabel, the designer behind ROEN Studio.
I'm a brand designer based in Brisbane, working with clients worldwide. I grew up between Germany and New Zealand, trained as a fine artist, then earned a Bachelor of Graphic Design. For 7 years I've designed in agencies, in-house teams and now my own studio.
My Story
Fine art taught me how to make something worth looking at. Graphic design taught me that looking good isn't the job. The job is getting the right person to understand your business and choose it.
That's why I start every project with questions, not sketches. The answer to a brand problem is usually sitting inside the business already. I just have to find it.
Most weekends I'm somewhere in the Glass House Mountains, or hunting down Brisbane's best specialty coffee. I'm the one asking the barista where the beans are from.
You work directly with the person doing the thinking. No account managers, no handoffs. When a project needs more, I bring in specialists I trust.
I feel very lucky to have built a career around something I love. I get to spend my days solving problems, making things, working with interesting people and seeing ideas go from a scribble on paper to something that exists in the real world.
That’s what ROEN is about. Good work, good people and building brands with depth.
That’s me. Now I’d love to hear about you!