A MARK OF ITS OWN.

The bird became the natural expression of what Forge Academy stands for.

Drawing from three different birds, the mark combines the structure of a bird of prey, the movement and resilience of a swallow, and a subtle reference to the New Zealand fantail.

Each influence brings something different to the symbol, balancing strength with movement and giving the identity a connection to its New Zealand beginnings.

The result is a distinctive mark that carries the character of Forge without tying the brand to a single place.

GROWTH. COMMUNITY. FOUNDATIONS.

The brand is built around three pillars. Together, they give Forge Academy a clear foundation for its programmes, messaging and wider identity.

Growth is about possibility. Challenging what you thought was possible, recognising your potential and having the confidence to take the next step.

Community is about belonging. Having people alongside you, sharing the experience, challenging each other and moving forward together.

Foundations are about consistency. Building the habits, values and discipline that keep you moving when motivation fades or things get difficult.

These aren't just ideas behind the brand. They give the academy a framework for what it teaches, how it communicates and the experiences it creates.

A VOICE THAT GETS YOU MOVING.

Forge needed a voice that could encourage people without sounding like another motivational brand.

I developed a tone that feels more like a good friend: direct, warm and occasionally cheeky. Someone who knows when to challenge you, when to make you laugh and when to remind you what you're capable of.

There's no lecturing, no pretending to have all the answers and no prescribed idea of what success should look like.

Instead, the language gives people room to find their own confidence, while keeping the brand's energy and conviction intact.

MADE FOR THE BOLD.

The identity was designed to extend beyond the screen. The drinks cans offered an opportunity to bring the brand into everyday life and give people something to interact with.

NERVE. DARE. GUTS.

Three names capturing different sides of being bold, each with its own personality and flavour.

Ironblood. Steelberry. Mango Mettle.

The naming brings a little wordplay into the range, drawing on the language of Forge while giving each drink its own character.

But the cans carry more than a name and flavour. Short statements, conversation starters and hidden messages create moments of discovery, encouraging people to stop, think, laugh or pass something on.

It's the brand's central belief brought into something tangible: an everyday reminder that boldness is built through the things we do.

FOR THE ONES WHO GO ANYWAY.

Forge Academy is built on the belief that who you are today doesn't have to determine who you become tomorrow.

Growth takes effort. Confidence takes practice. And having the right people alongside you makes a difference.

The identity brings these ideas together in a brand with strength, personality and a clear sense of purpose.

Forge Academy. Est. for the Bold.